Comments on: Content Is Not King http://www.simplyzesty.com/social-media/blogging/content-king/?utm_source=rss&utm_medium=rss&utm_campaign=content-king Building your brand through social media Wed, 08 Feb 2012 21:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sidrah Zaheer Siddiqui http://www.simplyzesty.com/social-media/blogging/content-king/#comment-32726 Sidrah Zaheer Siddiqui Tue, 15 Nov 2011 08:01:00 +0000 http://www.simplyzesty.com/?p=3965#comment-32726 I think that content is king and has always been, not just in social media or online, but else where too. If you provide quality and quality of information, then that is all that counts. I think that content is king and has always been, not just in social media or online, but else where too. If you provide quality and quality of information, then that is all that counts.

]]> By: Darragh http://www.simplyzesty.com/social-media/blogging/content-king/#comment-2066 Darragh Tue, 27 Oct 2009 12:07:30 +0000 http://www.simplyzesty.com/?p=3965#comment-2066 <blockquote>"a good, active website cannot be defined by one facet alone. Content is one of aspect of this and certainly an important one, but it’s one among many."</blockquote> I'd be really curious as to what are the other facets that are as important as the content/information that someone's come to your website for?

“a good, active website cannot be defined by one facet alone. Content is one of aspect of this and certainly an important one, but it’s one among many.”

I’d be really curious as to what are the other facets that are as important as the content/information that someone’s come to your website for?

]]> By: Mike Hughes http://www.simplyzesty.com/social-media/blogging/content-king/#comment-1956 Mike Hughes Sun, 25 Oct 2009 16:19:59 +0000 http://www.simplyzesty.com/?p=3965#comment-1956 HI, I can see where you're coming from and I agree that good content is only one of many factors. However, I think the idea that "content is king" is really only a statement of prioritisation i.e. you can have the best connected distribution system in the world but it's pointless if you have nothing to say. I advise a lot of small businesses in online marketing and in my experience helping them connect to their target segments is hampered by two major issues - their lack of knowledge of what their customers will actually view as valued content and their inability to maintain the momentum of creating it once I have left them to their own devices. Once they have these two issues cracked, communication and distribution become much more straightforward - I'd suggest a new royal family then ( no sexism intended!) - understanding what the customer values is king - creating that value content is queen and figuring out how to distribute it to the customer are all the little princes and princesses. HI,
I can see where you’re coming from and I agree that good content is only one of many factors. However, I think the idea that “content is king” is really only a statement of prioritisation i.e. you can have the best connected distribution system in the world but it’s pointless if you have nothing to say. I advise a lot of small businesses in online marketing and in my experience helping them connect to their target segments is hampered by two major issues – their lack of knowledge of what their customers will actually view as valued content and their inability to maintain the momentum of creating it once I have left them to their own devices. Once they have these two issues cracked, communication and distribution become much more straightforward – I’d suggest a new royal family then ( no sexism intended!) – understanding what the customer values is king – creating that value content is queen and figuring out how to distribute it to the customer are all the little princes and princesses.

]]> By: Christian http://www.simplyzesty.com/social-media/blogging/content-king/#comment-1951 Christian Sun, 25 Oct 2009 10:53:26 +0000 http://www.simplyzesty.com/?p=3965#comment-1951 Hey guys, I know where you're coming from on this but I'm not sure I'd agree at all. From my own experience of content production for various different online channels, I thoroughly believe that if you create great content (and I will clarify what I mean by that in a second) then it is worth more then all other things you can do to a site. Great content means that something is well written, of interest to a large number of people, may be breaking or at least leading edge news, is fully optimised (both SEO and SMO) and utilises several media types within it. By doing this you will achieve two things very easily, and that is firstly the pull of your content off your site by either good search listing or good directory listing, and secondly your regular readership, which I will presume you have if you are capable of writing great content, and their push of your content for you. You should be able to achieve fantastic distribution without having to do any major distribution work yourself so long as you have great content. People will read a blog/site that looks horrible, is difficult to navigate and is generally poor, if there is great content. No matter how nice a site looks, functions and performs, if the writting is poor then no one will read it. I will have to stand on the other side of the fence on this one and say that I think content is still king and always will be. It may have more helpers then in the past, to allow it to reach the masses, but without it, their isn't anything to work with. Hey guys, I know where you’re coming from on this but I’m not sure I’d agree at all. From my own experience of content production for various different online channels, I thoroughly believe that if you create great content (and I will clarify what I mean by that in a second) then it is worth more then all other things you can do to a site.

Great content means that something is well written, of interest to a large number of people, may be breaking or at least leading edge news, is fully optimised (both SEO and SMO) and utilises several media types within it. By doing this you will achieve two things very easily, and that is firstly the pull of your content off your site by either good search listing or good directory listing, and secondly your regular readership, which I will presume you have if you are capable of writing great content, and their push of your content for you. You should be able to achieve fantastic distribution without having to do any major distribution work yourself so long as you have great content. People will read a blog/site that looks horrible, is difficult to navigate and is generally poor, if there is great content. No matter how nice a site looks, functions and performs, if the writting is poor then no one will read it.

I will have to stand on the other side of the fence on this one and say that I think content is still king and always will be. It may have more helpers then in the past, to allow it to reach the masses, but without it, their isn’t anything to work with.

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