Comments on: Best Use Of Social Media In An Ad Campaign Ever? Old Spice Personalized Videos

By: When amazing marketing takes a turn for the worse – Old spice and Evian

When amazing marketing takes a turn for the worse – Old spice and Evian — Sun, 24 Apr 2011 18:13:58 +0000

[...] campaigns (both online and on TV) over the last couple of years have been the Evian babies and the Old Spice campaign. They grew huge legs online and you would have to have been living under a stone for the last year [...]

By: Just how succesful were the Old Spice ads and did they increase sales?

Just how succesful were the Old Spice ads and did they increase sales? — Wed, 11 Aug 2010 19:54:48 +0000

[...] Ads came out we all agreed that they caught attention and I went as far as saying they were the Best Use Of Social Media In An Ad Campaign Ever. Over the following weeks (the campaign hit the internet a month ago) there was some lively [...]

By: Old Spice a hit everywhere but the store

Old Spice a hit everywhere but the store — Wed, 21 Jul 2010 20:08:16 +0000

[...] videos which I absolutely hated and which drove Niall into an absolute frenzy in which he called it “Best Use Of Social Media In An Ad Campaign Ever” didnt improve sales and in fact the week after the campaign sales are down 7%. But buzz did not add [...]

By: The Old Spice campaign’s special sauce: a real-time social media production team | John McCrory

Thu, 15 Jul 2010 19:14:36 +0000

[...] lot of marketing and social media folks are impressed by the Old Spice campaign that took the social web by storm this week, and [...]

By: Old Spice Guy Makes Twitter Fan’s Marriage Proposal

Old Spice Guy Makes Twitter Fan’s Marriage Proposal — Thu, 15 Jul 2010 12:07:17 +0000

[...] up pace in the last couple of weeks. The latest viral sensation, Old Spice have started to create customised videos for key influencers on sites such as Twitter and Facebook — the likes of Perez Hilton have the Old [...]

By: Brian Hickling

Brian Hickling — Thu, 15 Jul 2010 01:05:40 +0000

This is very funny work and I voted with my wallet tonight. I actually bought Old Spice for the first time in my life. I wonder how many agencies and creative people will now play follow the leader. The bar has been set, just do something as original and clever people.

By: @OldSpice guy is off the hook brilliant! How long can he keep this up?

@OldSpice guy is off the hook brilliant! How long can he keep this up? — Wed, 14 Jul 2010 11:50:13 +0000

[...] Best Use Of Social Media In An Ad Campaign Ever? Old Spice Personalized Videos (simplyzesty.com) [...]

By: Dodge

Dodge — Wed, 14 Jul 2010 09:50:26 +0000

I love this campaign, the funniest I’ve ever seen. A great way to wipe out the way Old Spice is seen due to its previous identity.

By: Julie

Julie — Wed, 14 Jul 2010 09:27:27 +0000

I love these adverts and reaching out to key influencers online with personalised ads is a great way to milk a great concept for all it’s worth. I think Leon makes a valid point though – this now puts the emphasis back on marketers to come up with new and creative ways to engage with bloggers and influencers as churning out the same strategy with a different ribbon on it won’t get them to raise an eyebrow. But isn’t that always the case? Someone does something very clever, others imitate without the same success, someone finds a new way to grab consumerâ€™s attention, and the cycle continues.

By: Joel Widmer

Joel Widmer — Tue, 13 Jul 2010 22:34:24 +0000

It seems like this format of doing a series of great commercials specifically targeted at a demographic/need then following it up with a way for the target audience to interact (whether thats videos or another kind of response) with the brand could be a great bridge between traditional and social media. Instead of just prompting the audience to, “connect with us” they can target specific groups of people and have a team of experts to answer questions and engage… Several companies are attempting to do versions of that but I don’t feel like to that extent.

By: NIall Harbison

NIall Harbison — Tue, 13 Jul 2010 20:54:11 +0000

Yeah I think you have a very good point. The lure of getting your own personalized advert made and the hype that goes with it will last a good few days. Even doing it for the ordinary punters will be cool. He is literally standing in front of a green screen doing it so not massive costs or anything involved. Churn out a couple of hundred and job done and move on to their next smart idea!

By: Leon

Leon — Tue, 13 Jul 2010 20:50:47 +0000

Wonder how long that tactic will work though. Wont celeb bloggers start to feel used at some point!?