It is a well documented fact that print media is in terminal decline with sales figures falling and advertisers flocking to other more engaging platforms. By and large the newspapers are going down without a fight and just trying to implement new revenue models that don’t stand much of a chance in the new world order of the internet. Some publishers and advertisers are looking at new and innovative ways of getting consumers attention like the example below (see additional video report here). The fact that the video is inserted into a regular publication will mean that it will get a huge amount of attention and rightly so as it is truly innovative and engaging but is this really a long term cost effective solution or just a cheap gimmick to get the magazine in question and their advertiser a little extra coverage from around the world? We tend to think it is the latter but fair play to them for trying something new.

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