The First Video You Can Actually Taste

For as long as there have been food shows on TV, people have craved for a day where they could actually smell and taste the gorgeous dishes being prepared. Until today, that technology hasn’t been possible, but a new campaign from Rice Krispies shows that it can be achieved as they bring the taste of real chocolate to life through this video.

Now it has to be said that this is only on Youtube – nobody is sure if the technology will transfer to full TVs in your home yet as it relies on your broadband connection – but it is a step in the right direction. This is all part of an integrated campaign which they have been running on TV and it will be interesting to see if other brands are able to replicate the unique experience at the end of the video.

One thing’s for sure, this content is made for sharing via social media and it also ensures that everybody watches right to the end to get the full experience. Smart.