Rude Choir Singing Christmas Carols Is Marketing Genius [Video]

When you first start watching this video you think that all is well and it is just another group of Christmas carol singers raising money for charity in the local shopping center but all is not as it seems. This particular group of children start replacing the traditional words with rude alternatives and it quickly gets attention of all the shoppers. It’s all part of a Belgian campaign to help parents with unruly children and the video is getting some serious attention online despite only being released a couple of days ago. As the campaign organizers say themselves.

De Opvoedingslijn is a Flemish advice hotline for parents with out of control kids. This Christmas, a children’s choir was singing christmas carols with out of control lyrics.

We love this sort of marketing that grabs people’s attention and the video drives how the core message of campaign home perfectly. Very smart festive fun indeed.