Incredible Mercedes Campaign Lets You Control Billboards With Your Own Car Keys

We’ve seen car manufacturers all over the world come up with all sorts of weird and wonderful ways of advertising their cars but probably none more so than this outdoor campaign from Mercedes in Berlin. The campaign was aimed at raising awareness around the new large Viano range and to show just how much space there was inside the ad agency created interactive billboards that you could control using your own car key. With the billboards running in underground stations all you had to do was pull out your electronic car key and point it in the direction of the advertising. Most people say all sorts of different characters coming out to highlight the space inside and a lucky few won the competition to get additional prizes. It’s a wonderful piece of creative thinking that gets people involved and interacted with the car in a way that they never would normally. Very smart indeed…