Heineken Latest App Helps You Woo Your Love With Personalised Video

Amsterdam based beer giant Heineken is one of the most innovative alcohol brands on Facebook, with over five million likes and a country by country strategy which involves targeted posts. Having recently run a highly successful Facebook and Twitter campaign, which allowed users to design a new bottle design to be included as part of Heineken’s 140th anniversary gift pack, the latest innovation on their page enables you to make a personalised video via an incredibly simple to use app, and share it with their prospective Valentine.

Based on the brand’s second global film ‘The Date,’ users can send the songs to potential partners, inviting them on a date. Available in twenty languages, ‘The Serenade‘ is designed to put love in the air and smiles on faces around the world.

The Flash based Valentines app is sure to cause a bit of a stir, and asks the user to choose a connection to target along with the messages they’d like to send. Across three very simple steps, lovers can tell their partner why they like them, where they want to take them, and give reasons for accepting the invitation. Of course, this being a lad’s beer brand, there’s also the opportunity to have a little bit of fun, so if you want to tell a female friend that you like her sister or want to invite someone special to go “ride an ostrich”, the option is available.

Once you’re finished choosing your answers, the app then combines them into a personalised video, which can be shared privately or publicly, depending on its content. The lyrics on offer are basic, and the singer may start to annoy you before the end, but it’s a fun way to engage users and a viral way to promote the brand.

Heineken takes great care to ensure relevant, targeted content is continuously available for fans, and is a perfect example of a global brand using one page to talk to an international audience. For example, recent content for Irish users has been based around local brand sponsorships (including Champions League and Heineken Cup) and music, and this, combined with regular interesting campaigns, provides the backbone for an engaged community.

To top it off, the campaign will feature an eight hour Youtube event dubbed ‘Serenade Live’, which will be held on February 8th. Individuals around the world will get the chance to serenade the object of their heart’s desire live online, hopefully leading to a host of successful dates.