Coca-Cola Create Awe-Inspiring ‘Future Room’ Exhibition To Mark 125 Years

Provided you have the time and resources, data visualisation is proving to be a popular way of expressing figures and statistics with both marketers and consumers: marketers like it as it spices up the information they’re relaying while consumers enjoy them because they’re easy on the eye and sometimes make complex information that much easier to digest.

The majority of companies and brands do this though infographics and such and while some can be impressive, they’re normally pretty static or if they’re interactive, limited in the information that they provide.

However, if you’re looking for an example as to present statistics in a way that will leave your audience in amazement, look no further than what Coca-cola did in Turkey for their 125 year anniversary. Created by the agency Antilop and designed specificially for the Turkish modern art museum Santralistanbul, a section of the gallery was transformed into the ‘Future Room’, an immersive environment through a 270 degree projection system spanning 90 square meters.

Both awe-inspiring and aesthetically pleasing to look at, the ‘Future Room’ brings you through different time periods of Coca-cola’s live while creating a presentation that keeps you hooked until the end. Considering its scale, its unlikely that similar creations will be unveiled in different places around the world but its gives an idea as to how you can immerse people into a world where information and style combine seamlessly.