How To Massively Grow Your Email List
Above is the graph that shows the people subscribing to our email list. You can see that it was growing steadily during November, December and January. Steady but nothing spectacular. What you see then is a massive spike in subscribers at the start of February. What could have caused such a spike and over 600% growth in the list? Simple we gave something away for free…our social media E Book which you can see on the right hand side of the page. We do of course focus on social media but a strong mailing list can be the life blood of any successful online business and everybody from Apple to Manchester United use them to increase their sales.
Getting A Targeted List
I can go out this afternoon and buy a list of 10,000 emails, heck I could get a million if I really wanted to but getting targeted emails is the hard part. You may think that the old “pop your business card in here to win a bottle of champagne” trick that restaurants and hotels use is dated but let me tell you that works brilliantly as although crude and not sophisticated they are capturing the most targeted and relevant emails possible. By the same token you would hope that people signing up to download our Social Media Ebook will be interested in future Ebooks or other information that we want to communicate via email. I’d rather have a list of 50 highly targeted customers than 10,000 random people who will delete my email instantly.
Give something away for free
People don’t part with their email easily. It is a type of currency on the web and as such it is important that you offer something of value. We packaged some of our best posts and tips and made an easy to download Ebook and you should think of something similar for your business. There has to be something that you can give away for free that will add value to the people who visit your site. What about a competition giveaway, an online version of the business card in a bowl trick!
Look After And Nurture Your List
We have all signed up to lists only to be bombarded with useless spam. Nothing has me reaching for the unsubscribe button as quickly as being sent constant sales pitches from companies. Try and offer some value when you do email people and engage with them in the long run. I don’t mind getting special offers in places and if they are done correctly they can be very powerful but be careful on not going too hard with the big sell.Like everything you do online try and get away form looking for the big numbers at the start, this is going to be a long term project and something that will evolve over time. Our list is still very small but all being well and if we keep adding value and engaging our list with good content we will be in a position next year where we have over 10,000 people on that list. You should start doing the same!
Comments