Create, share and develop company ideas with Brainstorm…but for a price
Every company has employees brimming with great ideas but sometimes it can be difficult to get them out there and develop them into something real. Intuit aim to solve this with their new product, Brainstorm, but for a price.
Brainstorm is a web based collaboration tool designed to source and develop ideas within organisations by encouraging employees to submit and develop ideas.
While the most sites designed with the same function focus on posting updates in the hope that colleagues will respond to them, Brainstorm focuses more on networking and connecting ideas to the right people and developing them further. Ideas posted on the site can be rated and commented on by colleagues and shared across the board.
Users can create Challenges specifically for their organisation and a Pipeline which helps organise and rank active ideas and develop them. Ideas can be shared to anyone within an organisation as well to specific groups within companies in case you wish to keep the number of people contributing more focused.
The site was originally created as an internal tool created during the company’s unstructured time, (the time they use to work on pet projects). Intuit claim that after they created Brainstorm, participation within their company increased by 500 per cent and ideas created also jumped by 1,000 per cent.
Similar to its competitors Kindling and Brightidea, the service comes at a price which will put smaller groups off it although users have the opportunity to try a 30-day free trial before being required to pay. Currently, the rates start at $5 a month per user with the minimum cost being $500 per month. Yet with the number of complaints online being aimed towards this may convince Intuit to lower this minimum cost or scrap it altogether so that smaller organizations can afford it.
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