Red Bull’s Next Genius Marketing Startegy – Movies
Red Bull are one of the smartest brands in the world when it comes to social media, branded content and marketing in general. They have teams of people dedicated to producing content, they sponsor 2 formula 1 teams, they have their own football team in New York, their own magazines and even their own stunt flying series. Not happy with all that and keen to cement their brand in the edgy extreme sports and alternative lifestyle market they have been busy taking their first steps in to the movie business and in September of this year will be releasing…Art Of Flight. It’s a movie about snowboarding and the buzz online has been electric even though this is only the second trailer that has been released to date. It launches in September and by all accounts is going to change the way we think about extreme sports. If you told me that Coca Cola or Carlsberg were making a movie I would run a mile but Red Bull are so clued in and so on the ball in terms of marketing themselves that I’ll be queuing up for this one and you just know it is going to be a huge success. Who would have thought drinks companies would start marketing themselves through making entire feature length movies. Check it out, looks amazing…
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