Volkswagen Mock iPhone’s Predictive Text In Brilliant New Ads
We’ve all been there on a phone that sends a predictive text with something that you in no way meant to say leading to serious embarrassment. The iPhone is well known for causing many such problems and Volkswagen have tapped in to that brilliantly for a new series of ads that end up sending the wrong messages to people. The are short simple videos that instantly put a smile on your face and get their core message across. You can imagine that these are going to be shared around the web pretty quickly over the coming days. The only concern I would have is how Mr Steve Jobs is going to react to having his iPhone ripped apart in a commercial but I am guessing a brand like Volkswagen would have that well covered off legally in advance. I’ve seen plenty of screen grabs of funny texts that people have been sent by mistake but this is the first time I have seen video used to get the point across and its a great move from Volkswagen. The other bonus is that these ads must have cost about $100 to make each! Perfect for sharing and smart marketing indeed…
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