Sweden Promote Innovative Safe Sex Through QR Codes & Love Making App

There’s been some innovative campaigns to promote safe sex among young people and this is a clever way of engaging with an audience.

To help promote safe sex in Stockholm and increase awareness, Swedish Agency Ester decided to hand out 50,000 condoms, each with a QR code to young adults aged between 20 – 30 years old. When you scan the QR code, it would direct people towards a love making app that you could install on your smartphone.

As the name suggests, the app is designed to be used during lovemaking, reminding you to put on a condom first before beginning. When you do, it measures factors such as sound, duration and rhythm during each act. When you’re finished, you create your profile and it would aggregate your stats with everyone else who uploaded theirs, where you can compare and contrast.

But the real genius was that Ester compiled the statistics gathered during each session and compiled a list of results which they then posted up around the city. So people found out how many people in the area had sex during the weekend, or that dog owners are louder than cat owners. Adapting a lighthearted approach for a usually serious subject created further awareness of the campaign and convinced more people to practise safe sex.

The campaign ran during the summer months with over 5,900 different graphs registered during that time period. You feel that if the campaign had a wider reach then the number of people participating would have been much higher but it’s an unique way of approachign what’s usually a difficult campaign to get young people to engage with so hats off to them.