Living Social Tackle Groupon With Innovative London Cab Campaign
Living Social who run daily deals but are not as well known as Groupon are having to come up with lots of creative ways of getting their message out in order to get people interested in their deals site. One thing they are not short of is a large marketing budget and their latest campaign using a London Cab to have a little fun was a great way of getting the message out there. Not only was the cab fully branded with their logos on the outside but when normal passengers entered the car were told that they could either continue to their normal destination or spin a set of virtual dice to be sent to a new location where they would get to try one of the daily deals available on the site. Most users were shocked at first and you would have to imagine that there was a lot of video editing done to make sure everybody looked happy and didn’t jump out but the people who did accept the deals all seem to have had a great time doing very random things. The campaign is smart because it gets people using deals that they wouldn’t normally consider and actually enjoying them and probably talking about them to friends and suggesting the site to others.
As seen over on Adverblog
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