Incredibly Smart McDonald’s Campaign Gives Away Free Money
Mcdonald’s didn’t grow to become and internationally known brand without having a brilliant marketing department and their latest campaign from Canada shows just how creative they are. The promotion was around their $1 drinks and involved a giant ice sculpture embedded with over $4000 dollar coins in the shape of the iconic golden arches. The sculpture was then assembled in the center of Alberta in a prominent area and left there for users to enjoy as they saw fit. As you can see from the video plenty of families, children and even the odd dog got involved in trying to free the money and the feature would have provided a huge emotional attachment to the brand for many. Even though this is a small local campaign there is no doubt that this video will get featured all over the world on marketing blogs and that is the market that Mcdonalds will be aiming for with this particular stunt. These stunts are simple enough to put together and the big international brands like Coke have made them a trademark and it is easy to see why. Who doesn’t like getting some free money even if you do have to chip it out of a massive piece of ice!!