Design Concepts Challenge The Way You Think About Alcohol Brands

Advertising July 28, 2011 1 Comment @niallharbison

Most people don’t think about brands all that much yet they affect every single part of their daily lives along with the purchasing decisions we all make. All that advertising alcohol brands do on Facebook and building apps that give away free beer or the racy TV commercials don’t make that much difference do they? It’s all the same stuff at the end of the day and you drink it based on your personal tastes? My ass you do! You drink it because of branding and alcohol companies spend billions every year building their brand and getting you to engage with it which is why these brilliant concept packages from a chap called Jorn Beyer show what things would look like if the playing field were leveled in terms of packaging. Companies spend millions on the design of their bottles and packaging alone so the big question is if you were faced with a shelf full of cartons like this would you stick with the drink you normally have or would you choose something different based on the actual taste and price? If nothing else these photos will get you thinking about just how important branding is in the products we consume on a daily basis.