15 Brands On Vine That Are Getting It Right

Advertising And Marketing February 21, 2013

Brands On VineLike all things in life, once something is labeled as “the next big thing,” you can bet that there will be a stampede of brands and businesses trying to get in on the action. This was definitely the case with Vine as shortly after it was unveiled, brands started setting up their own accounts to take advantage. Despite having a few omissions, one of which is the lack of a desktop site, users are warming to it and becoming more creative with the type of content they create.

While it’s still very early days for the format – and brands are still getting to grips with it – here are fifteen examples of brands that are using Vine to enhance their social media output.

General Electric

One of the first brands to get in on the act. General Electric uses a lot of stop-motion videos, and strikes a great balance between being innovative and interesting. Like its Instagram feed, the creativity on show means you’re always curious to see what’s going to come up next.

Wired Magazine

Instead of showcasing its content, Wired takes a different approach to the medium, getting its staff to contribute to original content. Its first topic focuses on Star Wars as they recount their favourite moments and love for the series. It’s a nice idea that lets readers identify with the people behind the magazine. The example below is Wired’s robot mascot giving comedian Fred Armisen a tour of the office, after being interviewed by said robot.

Buzzfeed

While being famous for its collection of funny image articles and nostalgia posts, Buzzfeed’s Vine account has a mixture of both serious and lighthearted content. Covering things like NYC’s Mayor Bloomberg’s press conference to showing a petting zoo arriving in the office.

Manchester City FC

One of the most prolific brands happens to be a sports team as English Premier League team Manchester City updates its account with amazing regularity. Some of the videos may be a little mundane to those who aren’t interested in sports, but it gives a glimpse into the workings behind the scenes.

Rolling Stone

Another example of a magazine doing it right. Alongside previews and reliving old covers, Rolling Stone also does some smart videos to increase engagement, including this video which asks followers to guess who’s on their latest cover.

Cadbury UK

Being a chocolate company, it’s only right that Cadbury UK would make its videos as fun as possible. Therefore, all of its videos feature its treats being devoured in different ways.

Lucky Magazine

Like Pinterest, fashion brands have really embraced Vine so it’s no surprise that six brands in this list relate to this. New York fashion magazine Lucky Magazine is one great example of a brand making full use of the medium with in an inventive way.

USA Today

Proving that not all Vine videos have to be creative masterpieces, USA Today uses the service to give followers a preview of what’s in its latest issue. This approach isn’t anything new – many other newspapers and magazine brands are doing the same thing – but it’s a great example of how you can use Vine to build up anticipation.

MTV Style

Since it’s about fashion, MTV Style’s videos feature the latest from fashion shows, musicians and celebrities. Since it’s all about the visuals, it features a good mixture of content and is more focused on flashiness than style.

Gap

Another major fashion brand, but while MTV Style focuses on fashion and music, Gap naturally focuses on jeans and jeans alone. Despite what you would expect, its content does a great job in showing how varied its collection is.

Urban Outfitters

After starting off its account with a video of cute dogs, the tone was set for Urban Outfitter’s account. It’s funny, it’s irrelevant and it perfectly encapsulates the brand and what it stands for.

Trident Gum

With only four posts to its name, Trident mightn’t create content with the same frequency as the other brands in this list, but considering the subject matter, it has some fun videos. Certain videos, like the one below, create a nice visual effect and shows the potential it has for less visual brands.

ASOS

Having already been focused on social, it’s no surprise that ASOS has taken to Vine and so features a wide range of content. From previewing its new app, fashion shows and everything else in between, there’s a lot to explore and discover in its feed.

TopShop

Another fashion brand whose output is similar to ASOS, Topshop focuses more on the stylish and cool with backstage footage, fashion show coverage and showcasing new styles.

BRIT Awards

Considering it only happened last night (February 20th), this is a great example of building up to an event by providing preview snippets. Also, the account posted videos showing viewers what it was like to be part of the audience, allowing its followers to view both front and backstage footage.

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