The battle between Apple and Samsung has been raging in the courts over the summer as the world's most important mobile companies have been flexing their muscles while both selling record numbers of smart phones.
Many thought that Samsung would have been licking their wounds after being handed a $1 billion fine for patents infringements, but it seems that the opposite is true with new adverts that are being published tomorrow.
They clearly target the launch of the new iPhone 5 and show a list of features that the Samsung III has and those that Apple's flagship device is lacking. It's a very cheeky advert with perhaps the best bit being the tagline that takes a brilliant pop at Apple's Genius staff. Very smart indeed!