50 Guerrilla Marketing Campaigns That Dared To Be Different

  • Author: Lauren
  • Lauren Fisher,

Considering the rewards for pulling off a good campaign, it's no surprise that guerrilla marketing is becoming more popular. The lower costs and the opportunity to surprise and amaze people are some of the reasons why this method is becoming more widespread among agencies. When done right, it can land a brand (and agency) a lot of attention, free publicity and if it's really good, the chance to go viral. There are a lot of good examples out there so we've compiled 50 different examples (25 print and 25 video) for you to sink your teeth into.

Image Case Studies

Nikon

Agency: Adholik - Creative

Sharpie

Agency: Sharpie

Propague

Agency: Propague

Unicef

Agency: Taivas, Helsinki, Finland

Duracell Flashlights

Agency: N/A

Stop Global Warming

Agency: N/A, USA

Tyskie

Agency: Michael Kaminski and Kamil Kowalczyk (Creatives)

Volkswagen

Agency: Agence .V.

Audi

Agency: Lowe Roche

Fitness Company

Agency: N/A, Germany

Quebec City Magic Festival

Agency: Lg2

Swiss Skydive

Agency: Wirz/BBDO, Switzerland

First National Bank

Agency: Bozell

Arizona Science Centre

Agency: Cramer-Krasselt

McDonald's

Agency: Cossette

Frontline 

Agency: Saatchi & Saatchi Jakarta, Indonesia

St Vincent de Paul Society

Agency: Young & Rubicon

Mobility for Everyone

Agency: Propeg

Taystee Chili Sauce

Agency: McCann

Pedigree

Agency: Proximity BBDO

Panorama Hair

Agency: Rethink

RAC Road Assistance

Agency: The Brand Agency

National Geographic

Agency: SmithGifford, Washington DC, 

Wonderbra

Agency: Direct

Video Case Studies

Hyundai - Interactive Times Square Racing Game

Agency: Momentum, New York, U.S.

Coca-Cola - The Happiness Table

Agency: Naked Communications, Copenhagen, Denmark

Coca-Cola - Happiness Machine

Agency: Definition 6

Coca-Cola - Rivalry Wallet

Agency: O escritório, Portugal

Trident Gum - All Night Long

Agency: Rhett & Link

Ura.ru - Make The Politicians Work

Agency: Voskhod

Tesco - Virtual Store

Agency: Cheil Worldwide, Seoul

Volkswagen - The Fun Theory

Agency: DDB, Stockholm

K.A.R.L - Animated Tattoo

Agency: Work Club

Kenco Coffee - The Talking Coffee Machine

Agency: Leo Burnett, London

Levissima - The Special Fridge

Agency: Lowe Pirella Fronzoni, Milan, Italy

Donimo's Pizza - The Talking Scooter

Agency: N/A

Organ Donation - The Waiting Ticket

Agency: Y&R Brazil

The Walking Dead - Zombies in Cinemas

Agency: Unknown (For TopTV in South Africa)

OroVerde, The Donation Army

Agency: Ogilvy & Mather

TNT - A Dramatic Surprise On A Quiet Square

Agency: Duval Guillaume Modern, Belgium

TicTac - 'Death' By Flash Mob

Agency: Ogilvy Paris

Mr Kipling - Cake Dispenser

Agency: 101 London, U.K.

Heineken - Champions League Surprise

Agency: United State of Fans\TBWA, Amsterdam, Netherlands

NAB - Honesty Shouldn't Go Unrewarded

Agency: Clemengeer BBDO, Melbourne

Philips - 'AR' Shaving Campaign

Agency: OglivyAction Taiwan

Puma - The World's Fastest Purchase

Agency: Circus, Mexico

Waternet - Peeing Competition

Agency: Achtung!, Netherlands

Jung von Matt - Lorem Ipsum Recruitment

Agency: Jung von Matt

KLM - Airport Surprise

Agency: N/A