Part of our job is to read pretty much everything we can get our hands on about the industry which means 1000s of articles every single week but as we couldn't never expect most of our readers to digest that much information we thought we would compile a list of some of the best articles here. The posts are a mixture of practical resources, great videos and insightful thinking from the industry and are all well worth bookmarking if you can't get through them all in one sitting. We'll be doing this every week so if you spot something worth sharing or have a post yourself that you are especially proud of feel free to send it to us for inclusion...
Social Media, Pretend Friends, and the Lie of False Intimacy
Well known VC Fred Wilson talks a lot of sense on the Techcrunch situation
Amazon's Future Is So Much Bigger Than a Tablet
You just shared a link. How long will people pay attention?

Conde Nast Spins Out Reddit, Without Letting Go
6B mobile connections by the end of 2011. Wow!
How to REALLY Measure the ROI of Social Media
7 Ways to Get Noticed on Facebook With Facebook News Feed Optimization
Social CRM: A definition
The Need for a New Listening Movement: From monitoring to learning

Am I Important? Finding Balance in Influence Score
Two Key Features Of Facebook Music: Scrobbling And Track Unification
Six Tips to Cutting the Cord & Keeping Your Sanity in the World of Constant Connectivity
A Tech Blogger Who Leaps Over the Line
An Apple TV Set In Our Future?
Why keeping up with RSS is poisonous to productivity, sanity
Understanding the iOS and Android Market in China
The Problem with Collecting Logos at Startups
Apple's possible photo and video sharing Find my Friends social network detailed
A superb interview with Eric Schmidt...
How HTML5 Works
The Single Word that is Stealing Your Future
A superb article about some of the myths about making money online
Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs
Are Your Facebook Tabs Going to Disappear?
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