The students over at the Miami School of Advertising have come up with another brilliant concept that aims to solve one of the biggest problems when we go on holidays every year: the weather. If you are not familiar with these concepts, the school asks these students to come up with sample campaigns for some of the biggest brands in the world.
It's such a smart idea because it lets them get real world feedback from marketers around the world; those with really good ideas are bound to get the attention of the brands involved as well. This particular idea is aimed at anybody who has ever spent a week getting rained on despite booking a 'sun holiday' as it aims to let people book their flights based on nothing but the elements that mother nature has at her disposal.
The one downside to these concepts is that they are not always 100 per cent practical. Relying on being able to predict the weather is probably not the best thing to base your technology on. Nice idea though.