You may recognize the "tell a friend" widget
that appears on many sites around the world and now the makers of that widget have released some interesting data that shows social media sharing trends in 2010. There is some interesting data here and all well presented with the stand out figures for me being the click through rates on both Twitter and Facebook that you can see over on the left and are truly staggering. These charts also bring home just how powerful email is in the bigger scheme of things and how it should not be forgotten as an important marketing channel even if it is in decline. It's important to remember that all of these stats are based on the Tell a Friend button and may not represent overall trends in across these sites and services...
Still lots of people sharing content through email even if that figure is down 15% year on year and the big shift has been towards social networks.
Facebook, which accounts for over 78% usage this year, clearly maintains its position as the first choice of users when it comes to sharing in Social Networking space. Myspace still has a large share of the percentage but you can certainly expect that to decrease over the coming year as the once popular service continues it's decline. The interesting thing on this chart is that apart from Orkut (which it owns) Google has no presence on this chart which will clearly be a worry for the search giant.
Most blogs will look to have their content shared as much as possible as they seek to increase their traffic. As you would expect Wordpress is the market leader in this field with Google owned Blogger taking the second place in shares via blogs.
Many people like to share content they find online to their bookmarking services either to spread it to their own networks so as the story can spread further or to come back to at a later date by bookmarking through services like Delicious.
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