Hyundai Create Immersive Virtual Test Drive Experience

  • Author: Lauren
  • Lauren Fisher,

Now this is a fun way to show off what your car can do. In South Africa, digital agency iLogic developed a real-time virtual test drive game that let you experience everything the new Hyundai i30 had to offer. The great thing about the campaign was that real cars were used - the game was displayed through projections on the windows - and it had users compete via Facebook connect, adding a competitive element to it. It looks like a lot of fun and certainly gives the concept a fresh spin.