Facebook is a lot of things to different people and today we look at all the different industries that are embracing it and who is performing the best. Many of the world's biggest brands and sports stars are there and some have an incredibly large amount of fans who they engage with on a daily basis.
We also look at how Facebook penetration is faring around the world with the social network recently announcing that it had passed the billion user mark and this number is continuing to grow, especially across mobile. These might not be the best Facebook pages in the world (many of the likes are acquired through advertising), but they certainly are the biggest and they should provide you with a lot of inspiration.
Countries
As you would expect, the U.S. is way out in front in the list of countries who have adopted Facebook - unsurprising since it's where it started and where it got the most traction initially. You only have to look at some of the other countries which are among the biggest in the world on the list as well to see the sheer scale that it takes to get a service to a billion users.
The one thing that you can see from the list is that these are countries where Facebook is nearing saturation point and can't grow much further, which is why growth into other markets is so important for it.
Top Pages
The biggest pages on Facebook have stayed the same for the last while as they open up their lead on others and there is a fair mix of media companies, celebrities and a couple of brands. Facebook's own page is there, but YouTube also makes the list, which is a surprise given that Google is such a big competitor. There is also a healthy dose of celebrity with Lady Gaga, Rihanna and Eminem featuring, the only brand to appear in the top ten being Coca-Cola.
Brands
Most of the big brands that you would expect to be there with a global reach are there in the top ten. The only surprises that we wouldn't have guessed before pulling this together are Walmart, Converse and iTunes. It's also interesting to see how much importance Coca-Cola are placing on Facebook and just how big its lead is over the rest of the competition.
Sports Stars
Football teams and individual football stars pretty much own the top ten and it is perhaps surprising that there are not more American stars on the list. Manchester United, Real Madrid and Barcelona dominate the list with their biggest players - both past and present - making up most of this list.
Celebrities
No real surprises here as the biggest stars on the list include all the big stars of the day like Rihanna, Eminem, Lady Gaga and Beyonce. Five of these celebs have over 50 million likes, which shows just how big their reach is when it comes to selling albums and promoting new material.
Media
The first thing that springs to mind here is that there are two Google owned pages on its biggest competitor's social network, which is good going for them. Facebook, YouTube and MTV are so far ahead of the rest of the field though that they show just how much the media landscape has changed in the last decade. No newspapers or more traditional media outlets in sight.
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