When you think about engaging Facebook campaigns, and of all the pages that get the most interaction, you would never guess that one of the best in the world would belong to a small Swiss mountain town. I've been covering Facebook campaigns here for over two years, and I can safely say that this is the best one I have ever seen as the creativity and engagement behind it rivals anything an agency could dream up.
What originally started out as a simple project that allowed people from all over the world to have their photos posted to the village message board soon grew into a massive worldwide campaign that brought not only massive Facebook engagement, but also national media attention.
As the video states the page ended up being more engaging that both Lady Gaga and Justin Bieber and the page easily out ranks pages belonging to some of the biggest cities in the world. What strikes me here is the massive sense of community in the small village which is what Facebook is all about, and I'm delighted that they have put their stamp on the map. I can safely say this is the best Facebook campaign I have ever seen.