When it comes to social media, one group of users who are often courted by brands and businesses are mothers, given how much of the household purchasing power they actually control.
Nielsen has produced a report looking at their behavior online and although the big stand out stat is that the recent social networking sensation comes out on top of the list of lifestyle sites they visit, it's clear that social media and the online world in general is very much at the heart of everything a mom does in her daily life.
The report also draws attention to the fact that a huge 1 in 3 bloggers are actually mothers. It is also no surprise to see Facebook top of the list, but it is perhaps unusual to see popular blogging tool Blogger come in ahead of Twitter. Moms also spend an above average amount of time on their mobile devices with more than half of them logging on to social networks while doing so.
What this shows is that brands, businesses and, in particular, retailers are going to have to work harder to come up with retail solutions for moms that combine social networking and mobile. With so many of them also being taste makers on their blogs and curator sites like Pinterest, it's clear that moms are by far one of the most important groups in social media and these tools are helping them share their interest and influence.
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