Usually, the first rule of advertising is to make it as visible as possible and make sure lots of people see it, but Lynx have flipped that concept on its head and created the world's first invisible advert. The concept was created in an abandoned house in Sydney where the windows were all replaced with LED screens.
To the normal passerby, it looked like nothing was happening, but as soon as you were handed a pair of LYNX sunglasses, the house turn into a huge steamy advert. It's not the first example of LYNX's brilliant digital work and it ties in with their current raunchy theme which sees them position the product as something that will attract ladies and turn you into a super stud.
We just love it because in a world that is completely saturated with media and advertising, this is something different, unique and creative that engages people and drags them into the advertising. Smart.
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