Knowledge is power and knowing what the online trends are is vital if you want to stay ahead of the pack. While case studies are definitely useful, sometimes you will need research and studies to help figure out what direction you want your business to take. So to help out, we found 40 studies, research papers and guides to help improve your marketing capabilities. Some are stats based, some go into detail regarding the methodology and findings, and some just offer advice on the best practices.
Facebook
- Inbound Marketing Agents looks at the workings behind Facebook's Edgerank and shows nine ways you can take advantage of it.
- Since there's always talk about Facebook changing its algorithm and page reach, PostRocket looks at the rumours surrounding it and determines whether they're true or false.
- Econsultancy looks at the difference between promoted posts and normal posts to see if they actually work.
- Socialbakers gives an overview of how U.S. pages performed during the post-Christmas period and how occasions affect brand interaction.
- And if you're not entirely convinced about whether Facebook is for you, Social Media Today looks at the pros and cons behind it.
Twitter
- Twitter's own advertising blog is a great source for data and research. Here it looks at mobile users in the U.S. and how they access the site.
- While this one looks at how tweets impact online shopping.
- This infographic from Optify shows the trends in B2B online marketing, and how Twitter is in front.
- Pew Research Center's latest study shows how much the reaction on Twitter to major political events differs to public opinion.
- Twitter's advertising blog looks at how tweets influence B2B tech audiences.
LinkedIn & B2B
- A brief article but one that shows how professionals use LinkedIn to help further their business.
- While not strictly on LinkedIn, this infographic shows the major differences between how we view personal and professional networks.
- IDG Enterprise created this Slideshare presentation which shows the major B2B content marketing trends of 2012.
- LinkHumans looks at how to increase the number of members your LinkedIn group has.
- Montpellier put together a list of stats relating to LinkedIn that are worth considering.
Google+
- This Google Adwords study which shows how Google+ is helping fuel discovery and engagement for automotive brands.
- Copyblogger discusses the reasons why Google+ is the best social platform for content marketers.
- A report from ContentLEAD shows how use of Google+ helps boost SEO and improve marketing.
- And this piece from Clickz looks at how small businesses are benefiting from having a Google+ page.
Instagram
- This study by Momentfeed looks at the best ways to use Instagram for restaurants.
- Simply Measured looks at how more brands are incorporating Instagram into their marketing plans.
- This study, reported by AllTwitter, looks at how brand engagement grew since it split with Twitter.
- An earlier report from Simply Measured showed how the top 100 brands were engaging with followers through Instagram.
YouTube
- An older study but one that's still very relevant. Journalism.org looked at YouTube's affect on the news.
- This report from Google looks at TrueView Ads and the difference between it and standard in-stream ads.
- Another report from Google shows how you can use YouTube to boost ad effectiveness.
- This infographic looks at how YouTube channel owners are building up their audiences.
Pinterest
- A study from BizRate Insights shows that 70% of Pinterest users are there for, you guessed it, shopping inspiration.
- A more worrying trend is that almost 50% of top Pinterest pins link to webpages that don't exist.
- Another study from Sephora highlighted how Pinterest users spend 15 times more on its products than Facebook followers.
- Not strictly a Pinterest study but the Pew Research Center looks at the different demographics that visit the six biggest social networks.
Mobile
- This report from Harvard Business Review looks at the reasons people use mobile and where marketers get it wrong.
- Google's own research looks at what users want from mobile sites the most.
- If you're looking for an alternative survey, Pew Internet Project looks at the demographics that own and use mobile devices the most.
- ABI research predicts that Android will account for almost 60% of smartphone app downloads in 2013.
- Flurry Analytics looks at the countries that make up the world's largest and fastest growing app markets.
- Another Flurry entry looks at how wealth is distributed across iOS and Android apps.
Other
- Marketing Land report on how marketing budgets are increasing as mobile email rises.
- However, another report shows that the majority of email marketers are not designing for mobile, despite its growth.
- Also, mobile email looks set to surpass PC-based emails by the end of 2013.
- Marketing Sherpa takes a brief look at marketers' perceptions of email marketing ROI.
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