Figuring out how to improve your site's Search Engine Optimization (SEO) is perhaps one of the most confusing tasks for any business that doesn't have a web background. However, if you've been paying attention to Google's Webmaster Central Blog, you would have noticed a number of posts and tips to help develop your understanding of the concept; their latest video is perhaps their most useful one yet.
Google's developer program tech lead Maile Ohye gives a video aimed at beginner to intermediate level web programmers about the most common mistakes people make when approaching SEO, as well as giving a few tips as to how to improve your ranking. The video focuses more on the mistakes made (hence the video title), it's definitely a useful guide if you have a working knowledge of SEO but need some guidence.
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