Social Media Keeps Us Connected, But Email Main Method Of Communication

A survey conducted by Ipsos/Reuters has found that 85 per cent of those around the world who are connected online send and receive email, while 62 per cent communicate through social networking sites.

The latter was most prevalent in Indonesia, Argentina and Russia, with 83 per cent of Indonesians and about 75 per cent of users in Argentina, Russia and South Africa visiting social media sites.The lowest percentage of users who visit social media sites, out of the 24 countries that participated in the global survey, were found to be in Japan where only 35 per cent of users visiting such sites.

While Facebook and numerous other popular social media sites, blogs and forums were founded in the U.S., the percentage of users visiting social media sites there ranged at about 61 per cent.

Regarding email usage, Hungary has the highest percentage of users, with 94 per cent saying that they communicated online via this medium. Similar figures were found in Sweden, Belgium, Indonesia, Argentina and Poland.

Voice-over IP (VOIP) - audio conversations conducted via internet connection - is used by 14 per cent of those connected to the web. In specific countries, VOIP is most popular in Russia (36 per cent), Turkey (32 per cent) and India (25 per cent). Elsewhere, its use is quite minimal with only a few using the service in countries such as the U.S., Belgium (6 per cent each), and France (5 per cent)

On the opposite end of the spectrum, Saudi Arabia had the lowest usage of email with only 46 per cent of people communicating via email. This was followed by India at 68 per cent and Japan at 75 per cent.  Other countries had at least 8 or 9 out of 10 people using email as a method of communication.

Ipsos questioned a total of 19,216 adults aged between 18-64 through an online survey.  Those who participated came from Australia, the U.K.,the U.S., Belgium, Brazil, Canada, China, France, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden and Turkey.

comments powered by Disqus