Samsung have been on a roll of great marketing stunts of late, and after their elephant smartphone trick yesterday, they are back with a more amazing video today featuring a human being used as a screen for light projections.
We've seen tons of these sorts of stunts where the lights are projected onto buildings, but this is the first time we have ever seen anything projected onto a human in this way and it's pretty hard to get your head around.The only worry we do have is that the poor guy appearing in the video must be getting the eyes burnt out of him with all those high powered lights focusing in on him! The campaign is for 'Explore Your Dual World' which ties in with one of their new phones. Make sure you watch the bit where the eyes and glasses start swiveling in real time and prepare to ask yourself: "How on earth are they doing that?"
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