[Edit: The reduction of Facebook's ads sizes was first reported by Inside Facebook here. This post has been amended to reflect this.]
A new Facebook document uploaded onto Scribd by a number of users suggests that the new ads for Facebook will see the maximum size of images and the number of characters for each ad reduced, Inside Facebook report.
The document, highlights a number of changes to the current format. For example, marketplace ads size have been reduced to 99x72 and 90 characters in the accompanying text instead of the usual 110x80 and 135 character limit.
Premium Ads, while maintaining the limit of 90 characters, will have an image size of 100x80 while Sponsored Stories will have a image size of 168x128. According to the document, the changes will be made on March 31st. However, at time of writing, there were no notifications from Facebook in their business or advertising sections regarding these changes.
The changes are Facebook's attempt to replace their traditional ads by making them less noticeable and replace them with Sponsored Stories and Premium Ads, which will be given greater prominence come April.
While the reduction in image size may make marketplace ads that much harder to stand out, the shorter text won't have a particular effect as snappier copy will make it easier to digest and have a better track record of being clicked on.
If you wish to read the entire document, you can find it here.
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