It's that day of the year when all us Irish people around the world and many others who just like to party and go mad. Given that we are based here in Ireland and that we write about social media we thought it would be a good idea to have a look at what innovative campaigns were out there and some of the highlights online. Brands and businesses have been piggybacking on to social public holidays for a long time and as you can see form the list below it is not just Irish brands getting involved this year.
Guinness Facebook App
Guinness is known and drank the world over so no surprise to see them with a special app on their Facebook page today. The concept is simple in that you sign up, pour yourself a virtual pint and then send it on to friends around the world. Simple but effective and get yours here
Irish Dancing Flashmob
I was totally over Flash Mobs in train stations after seeing about a hundred of them but that was until I saw the Irish Dancing in an Australian train station flash mob! I guess people all over the world will now be coming to Ireland expecting all our train stations to be like this. This was produced by Tourism Ireland.
Jib Jab Viral Video cards
These have been around for a while and you will probably have seen the Christmas elves. The concept is simple in that you can add your own picture or one of a friend and then share them all over the web dressed as a mad little Irish man. Get your own one here
Go Green Angry Birds
The biggest game of the last year that is now on pretty much every platform you could imagine has been Angry Birds and even they were not slow when it came to St Patrick's Day marketing with the launch of this Irish themed version. Complete with Irish music and pots of gold as you would expect.
St Patrick's Day Clock
The concept behind this app is very simple in that it basically shows you a different picture realting to Patrick's day every minute of the day. With 4 channels to choose from and some high quality imagery pulled in from Flickr it will keep you entertained.
St Patricks Day Infographic
The day would not be complete without an infographic made up of stats about how we celebrate it online. Some surprising numbers in here and it certainly looks like most people will be having a beer of some sort.