- Image via Facebook.com
Among the small redesigns that the desktop version has recently experienced this week (minor changes in font size and photo layout in the news feed - Facebook has unveiled a new addition that places an emphasis on social publishing by adding integration with the popular blogging site Wordpress.
Since almost every site and blog have social media buttons on every page and sites like Twitter and LinkedIn already has Wordpress integration, it's about time that Facebook had added in their own version. This mightn't seem like a big deal at first, but when you consider that a large number of blogs and sites uses Wordpress for hosting, then things become even more significant. Combine that with the large numbers already on Facebook and you have a combination that is very tempting for publishers.
In a blog post, Facebook engineer Matt Kelly wrote that "Once the plugin is installed, you can cross-post content published to Wordpress to your Facebook Timeline and the Facebook pages you manage. You can also mention the names of pages and friends as you post to further distribute your content."
Alongside the plugin, there are four widgets available to use: Activity feed shows readers their friends' activity on the site, such as likes and comments, Recommendations which gives readers personalised suggestions for pages on a site as well as a recommendations bar option, customisable like, subscribe and send buttons and a comments box, which allows users to comment on your blog through their Facebook account. This plugin includes moderation tools and automatic SEO support for Facebook Comments so that search engines can index them and improve your site's visibility.
Wordpress is the most popular web publishing platform and is used by 48% of the top 100 blogs in the world. Such blogs include Boing Boing, The Next Web, Techcrunch and GigaOM. The site powers 16.6% of the web and attracts 600 million unique visitors every month, according to Facebook. The plugin will also work on mobile and it supports internationalisation.
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