Blippar has just been announced as the winner of Startup Competition at Le Web London 2012. The augmented reality app, which came out on top of 600 entries, fought off stiff competition in the form of cloud sharing service Hojoki, and crowdsourcing photo site, Teleportd in the finals.
Blippar is an app designed to alter the world around us through the use of augmented reality and bring real-world campaigns in newspapers, magazines, products and posters to life. Media brands are able to track the success of a Blippar campaign down to the last 'blip' and offers a simple digital solution to a physical product.
Having launched back in the summer of 2011, the company has run a significant number of campaigns during their first year. Their latest campaign, only announced yesterday, involves pop star Justin Bieber in the U.S. whose album cover will offer an augmented reality experience for those users who 'blip' it. Fans will be able to access exclusive content and sample tracks through the app.
Blippar is opening its first U.S. office next month, which will be based in New York. Currently, the app is only available in English, but the founding director of Blippar, Jess Butcher, said in a talk yesterday that this would be changing soon. The app is only available for iPhone, but the company has plans to bring it to Android as well as keeping an eye on Windows Phone. In their first year, the company has grown from 0 to 20 staff, and now has over 100 paying customers.
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