We're all giving more and more of our data away to social networks, but with very little understanding of where it actually ends up. What data do different sites hold on us and how can they use it? Considering how much our data can give away about our identities and online/offline lives, this latest infographic from Baynote is likely to come in handy. Its produced a handy diagram to show you how major sites like Google, Pinterest, Facebook and Twitter are using your data:
You can check out the full infographic here.
The Data Trend
What's interesting from looking at the data above is that emerging social networks like Pinterest are actually demanding less data from their users than established sites like Google. Yet, overwhelmingly, it paints a pretty stark picture for the extent of data gathering from social networks, especially when you can see it so directly linked to revenue. It's well understood by now that the payoff for getting to use these services for free is to hand over our data to enable platforms to offer targeted advertising to monetise.
This is evidenced by Pinterest, who are not yet implementing targeted advertising off the back of the data it's gathering.
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