Facebook's Biggest Challenge Is The Shift To Mobile, Says Zuckerberg

Facebook is finding the transition from desktop to mobile difficult. Not only is it trying to find a way to successfully monetise its mobile product, but it hasn't even the basics right with many complaining about how the mobile app is slow and badly designed.

Now according to Bloomberg, Facebook's CEO and founder Mark Zuckerberg admitted that the hardest task for him right now is figuring out how to adapt the ever-growing social media site to mobile devices. The reason Facebook is finding the transition to handheld devices and smartphones difficult is because the user experience is so different from what you find on desktop computers.

After stating that mobile was a major priority before the IPO, Facebook now has to make serious improvements to its mobile service and significantly increase the amount of revenue it generates from it to maintain growth and keep its investors happy.

Concerns in this area has led to the company's share price falling shortly after the IPO. After dropping from $42 to $25 per share, the company has started to see some improvement, currently trading at $30.72 a share during time of writing. However, Zuckerberg played down the challenges and demands that the company faces since the IPO in May, saying that: "Things are not much different...I'm focused on building product."

Facebook is rumoured to be updating its iPhone app and releasing it sometime during the summer. The update will focus on speed as loading speeds were one of the main criticisms directed towards the app.

Zuckerberg made the comments during an interview from the Allen & Co. media conference in Sun Valley, Idaho. Although the IPO brought with it its own set of demands, Zuckerberg said that it wasn't the biggest change he's had to deal with, referring to his marriage to long-term girlfriend Priscilla Chan. The two got married the same week Facebook went public.