Direct mail can be seen as one of the more formulaic types of marketing, it's a format that hasn't changed in decades and that lacks creativity. Well, an agency from Canada working on behalf of a Porsche dealership has come up with a brilliant campaign that delivers the world's first instant and fully personalized direct mail.
In a bid to sell more cars, the agency positioned Porches outside some of the most affluent houses in Canada and took photos which were instantly printed and delivered to that very house with a strong call to action. The thinking was that if you show rich people what it could look like to have a Porsche outside their house and how achievable it was, more people would be likely to at least come in for a test drive. We love the fresh and innovative thinking here and the fact that a type of marketing that hasn't changed in years gets such a fresh makeover.
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