Since it came into existence back in 2007, Tumblr is now reaching 120 million people a month, SocialBeat are reporting. Tumblr founder and CEO David Karp made the announcement at the Digital Life Design conference in Germany, adding that the blogging platform and network receive 15 billion monthly page views. Over 40 million blogs are powered by Tumblr, resulting in millions of blog posts being created every day. Tumblr has differentiated itself from other blogging platforms such as Wordpress, as well as the main social media sites, by focusing on the creator and avoiding features such as tagging and comments.
The scale of Tumblr's community and its reach means there's huge potential for generating revenue from those numbers, with reports that Tumblr is looking at alternatives to Google ads as a form of revenue, quoting Karp as saying; "the team is looking to experiment with ways to boost revenue, especially now the service is more than five years old. He says that over the next couple of years, the company will experiment with novel approaches to revenue, coming up with a revenue stream that is 'really beneficial to the community.â€'
Meanwhile, Youtube is streaming four billion online videos daily, Reuters are reporting, which is a 25 per cent increase since last May. This is good news for the Google owned site, as it has been increasing its efforts to establish itself as a source of quality original content, such as the launch of its own film festival and the establishment of original channels, as well as editing and analytics. Like Tumblr, there is great potential for increased revenue on the huge number of videos uploaded, but Reuters report that most of these videos do not make money.
According to the company, three billion YouTube videos a week are monetized, but of course that's not to say that the non-revenue generating videos don't have a knock on effect for the individuals and businesses who post them. Youtube have presented the stats concerning its streaming and upload figures in a new website called onehourpersecond.com.
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