50 Of The Best Social Media Case Studies, Reports And Pieces Of Research

  • Author: Niall
  • Niall Harbison,

Although social media has advanced rapidly in the last couple of years and is starting to be embraced by everybody from small businesses to large international brands it is still an industry that is finding it's feet. There has however been some excellent research carried out and I put a bit of time in to finding some of the best reports, pieces of research and generally useful information to help compile this list. I'm sure there are many more that I've missed and if you have compiled some research yourself feel free to leave a link in the comments. Here are 50 of the top social media reports that I could find...

Twitter

Case Study : Doubling sales through Twitter

NPR Twitter User Survey 2010

The Pew report in to American usage of twitter

Exploring the usage of Twitter around the world

Harvard research finds that men mostly follow men

Sysmosos take an in depth look at some of the numbers behind Twitter

Twitter in higher education 2010

Twitter Statistics around the world for 2010

Twitter's international growth and stickiness

Facebook

Facebook plus integrated marketing helps raise $950,000

Brands 'Like' Facebook Ads: 3 Case Studies

Altimeter Report: The 8 Success Criteria For Facebook Page Marketing

Visit Britain Case study from Facebook themselves

Social Media In General

Standford University research in to Youtube and social media channels

Burson-Marsteller Fortune Global 100 Social Media Study

Social Media Case Study: Facebook plus integrated marketing helps raise $950,000

2010 Social Media Marketing Industry Report

How social media drives new business - 6 case studies

5 Case studies showing social media's viral potential

2010 Social Network Analysis Report - Geographic - Demographic and Traffic Data Revealed

Deciphering Shady Social Media Stats

Social media monitoring review 2010 – The final report

How a $15,000 horror movie made more than $7 million with help of Twitter and Facebook

Video: Insurance in Social Media, Case Study

The state of the blogosphere 2010 from technorati

Public company use of social media for investor relations

Internet Trends for 2010 by Morgan Stanley

Brands

How Best Buy Energized 170,000 Employees With Social Media

Cisco's social media survey results

Social Media Case Study: LEGO CLICK

Gillette A Youtube case study

How Colgate used social media, video and mobile to drive engagement and increase sales

Using social media to evolve critical internal communications

3 B2B social media case studies and why they work

Presentation on how Microsoft is incorporating social media in to internal communication

Effective collaboration : A social media experiment at Suncorp

Zdnet Case Study : Following Zappos

Research

Older adults and social media report

A detailed 2010 survey in to social media trends

Social media and healthcare - research report

Survey finds the majority of journalists now depend on social media for story research

How social media helped Cisco shave $100,000 off a product launch

Social Media in the Enterprise: Microsoft's Academy Mobile

2010 Mobile marketing trends presentation.

Study: Foursquare, LBS Apps Have Narrow Audience, Prime For Early Adopter Marketers

Video Case Studies

Proctor and Gamble tampon case study where they show that even a subject as hard to talk about online as tampons can be adressed correctly and ultimately increase sales.

This video looks at some of the ways in which you can use social media to sell expensive items like aircraft and that even at this level there is a good chance of ROI if done correctly.

You would have had to be living under a rock to miss this campaign from old spice and despite much debate at the time this video sums up what the campaign achieved...

This video case study shows how even a large brand like Best Buy that wouldn't normally use social media can engage and listen to it's customers.

The funny thing about this video is that the campaign actually breaks pretty much every Facebook guideline in the book but it's fun and well thought out and they did it before Facebook really started clamping down on the rules anyway!

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