Open up any of your news feeds and take a look at the content on offer. Chances are there will be short exchanges between friends, links to articles, photos being shared and companies and groups advertising products and services. Over the last year or two, it's the latter that's begun to dominate our feeds more and more.
That's not necessarily a bad thing, sites need revenue to both survive and grown and it's only natural that they would explore the different ways to blur the lines between personal and commercial. But because of this, brands focus on directing people to their official site or a particular page. At the same time, normal users, both individual and businesses, are posting links regularly to the point where you could easily be looking at a random RSS feed.
When did this become the case? Remember when the likes of Facebook and Twitter were all about conversation and connecting you to people that you would never have met through normal means? While there are a lot of conversations happening, it's usually drowned out by a lot of noise directing you to different places. Because of that, you get a lot of content, but little value overall. You don't learn much about somebody or get a feel for their personality from this except what they happened to read (or worse, links that they quickly scanned and posted because it's the easiest way to make them look intellectual).
In a post on Medium, Mike Abasov spoke of the problem Twitter has, mainly that it's filled to the brim with capitalised headings accompanied by links (In a comment, he suggests Chrome users to install OpenTweetFilter and filter out any tweets with a forward slash). His post has a simple message: Just be human.
Nobody saying that we should stop posting links entirely, but we should place a greater focus on interaction. So the next time you log into your account, see what people are saying. Get involved, express an opinion, have discussions with familiar and unfamiliar users and generally just interact with other users. You'll feel better for it.
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