Kraft is going all out on their Facebook promotion these days and they have come up with a unique and innovative way of thanking their fans. When they posted the following message a couple of days ago, nobody knew what was going to happen: ""LIKE this post, and you never know what may happen." Just 48 hours later, they all got their answer as Kraft launched what they called a Likeapella. As they say themselves:
You LIKE a brand and its posts. But does it ever LIKE you back? KRAFT Macaroni & Cheese does. That's why, with the help of The YellowJackets a capella group, we're personally thanking our fans who showed us love by "liking" our Facebook posts.
This really is a brilliant stunt and it shows the fans that the brand is listening to them and really cares about what they think rather than just pushing out meaningless branded content. Most of all this is an incredibly shareable piece of content (if you were one of the names on this you would totally post it to your Facebook and Twitter meaning an automatic 4,600 shares) that is going to be picked up by marketing and social media blogs all over the world. It is incredibly smart and we take our hats off to the marketing team behind this, although we have to admit 45 seconds of the video was all we could listen to!
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