I had a chance last weekend to think about everything that I am trying to achieve in what I do and in those couple of moments when you fear the worst you get some incredible clarity about what it is you are trying to achieve with your life. Business is important and it is what I live for at the moment but there really are far more important things happening out there that you need to be worrying about including the health of your family and the relationships with your friends…
We want to share a great example of a small business using social media effectively. And we were on the receiving end of it! Fran Hollywood, of Made in Hollywood regularly uses Twitter to engage with his community and this week he used it bring some festive cheer to the Simply Zesty office. A great case stud for small businesses out there.
As Facebook fan pages have increased in popularity in the last few months we decided to have a look at the huge amount of free applications out there to increase the interaction. Most of the big popular sites all have a presence and the key here is to bring in the data from all your other social profiles to really make your Facebook Fan page stand out and where appropriate update with information pulled in automatically like photos and Twitter updates. Having a business or personal page that looks professional on Facebook is a must these days and these applications will help you get started..
I wanted to start a collaborative blog project and have been asked by lots of people over the lastw eek about writing great content and the best way to go about doing that. I have compiled a list that is based on my own experience and may not work for everybody in the audience but the idea is to get a series of blog posts out of this and then have us all share the feedback and see how we can improve each other’s blogs in the process. The idea is that we all create some of our best work and take our blogs to the next level and really make them shine and stand out. See how you get on with your blog…
When you’re working in social media, as any walk of life, you need to ask yourself why you’re doing something. You need to set out clear goals at the start of the campaign so that your work has focus and you can see if it’s working for you. If you don’t know why you’re doing something, the chances are you’ll get lost.
Social media offers you so many different ways of watching what your competitors are up to and it can be invaluable to informing your own strategy in the future. Used correctly these free social media tools will help you to not only see what is happening within an organization but also to get into the heads of the employees who work there. You’ll be able to tell how good the company is at customer service and judge what the relationship is like with their customers…
The old story of the perfect romance doesn’t apply anymore. Thanks to the tools of social media, the way we date has changed massively, showing just how powerful social media really is. You can often know someone online before you know them in real life, which has an effect on those early conversations. Is this a good thing?
Starting a blog and getting traffic to it is one of the hardest things that you can do as no matter how good the content is at the start you can often wonder why people are not reading your great posts and most people give up. This post will share some tips on how to build your audience from the very start and how to get a couple of hundred people reading and crucially sharing your content from day one.
What is the value in sharing content and when does it become too much? There are now endless options for sharing content – almost too many. But what is the point in this? Is it actually helping you to reach new audiences? Making content shareable is something that has to be done smartly, not just for the sake of it.
Facebook fan pages are the perfect tool for brands to engage in social media and one of the most important tools on Facebook are photos aand more importantly tagging people in photos and allowing users to tag their own photos on Facebook fan pages. We are not going to get into the actual campaign that you are using on your fan page here but it is clear that if you can have users tagging themselves in photos it will increase the visibility.










