Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
SimplyZesty SimplyZesty SimplyZesty SimplyZesty SimplyZesty
Author of Life Really Is Too Short

Life Really Is Too Short

Posted on December 18th, 2009 by Niall Harbison in SZ news

I had a chance last weekend to think about everything that I am trying to achieve in what I do and in those couple of moments when you fear the worst you get some incredible clarity about what it is you are trying to achieve with your life. Business is important and it is what I live for at the moment but there really are far more important things happening out there that you need to be worrying about including the health of your family and the relationships with your friends…

Author of A Small Business Using Social Media Well This Christmas

A Small Business Using Social Media Well This Christmas

Posted on December 17th, 2009 by Lauren Fisher in Social Media

We want to share a great example of a small business using social media effectively. And we were on the receiving end of it! Fran Hollywood, of Made in Hollywood regularly uses Twitter to engage with his community and this week he used it bring some festive cheer to the Simply Zesty office. A great case stud for small businesses out there.

Author of 10 Awesome Apps For Facebook Fan Pages

10 Awesome Apps For Facebook Fan Pages

Posted on December 17th, 2009 by Niall Harbison in facebook

As Facebook fan pages have increased in popularity in the last few months we decided to have a look at the huge amount of free applications out there to increase the interaction. Most of the big popular sites all have a presence and the key here is to bring in the data from all your other social profiles to really make your Facebook Fan page stand out and where appropriate update with information pulled in automatically like photos and Twitter updates. Having a business or personal page that looks professional on Facebook is a must these days and these applications will help you get started..

Author of How To Write A Blockbuster Of A Blog Post – A Challenge

How To Write A Blockbuster Of A Blog Post – A Challenge

Posted on December 16th, 2009 by Niall Harbison in Blogging

I wanted to start a collaborative blog project and have been asked by lots of people over the lastw eek about writing great content and the best way to go about doing that. I have compiled a list that is based on my own experience and may not work for everybody in the audience but the idea is to get a series of blog posts out of this and then have us all share the feedback and see how we can improve each other’s blogs in the process. The idea is that we all create some of our best work and take our blogs to the next level and really make them shine and stand out. See how you get on with your blog…

Author of To forget one’s purpose is the commonest form of stupidity

To forget one’s purpose is the commonest form of stupidity

Posted on December 16th, 2009 by Lauren Fisher in Social Media

When you’re working in social media, as any walk of life, you need to ask yourself why you’re doing something. You need to set out clear goals at the start of the campaign so that your work has focus and you can see if it’s working for you. If you don’t know why you’re doing something, the chances are you’ll get lost.

Author of How To Monitor Your Competitors Using Social Media

How To Monitor Your Competitors Using Social Media

Posted on December 15th, 2009 by Niall Harbison in Brands, Social Media

Social media offers you so many different ways of watching what your competitors are up to and it can be invaluable to informing your own strategy in the future. Used correctly these free social media tools will help you to not only see what is happening within an organization but also to get into the heads of the employees who work there. You’ll be able to tell how good the company is at customer service and judge what the relationship is like with their customers…

Author of Was your date fitter on Twitter?

Was your date fitter on Twitter?

Posted on December 15th, 2009 by Lauren Fisher in Thinky

The old story of the perfect romance doesn’t apply anymore. Thanks to the tools of social media, the way we date has changed massively, showing just how powerful social media really is. You can often know someone online before you know them in real life, which has an effect on those early conversations. Is this a good thing?

Author of 7 Simple Steps For Growing Your Blog From Scratch

7 Simple Steps For Growing Your Blog From Scratch

Posted on December 14th, 2009 by Niall Harbison in Blogging

Starting a blog and getting traffic to it is one of the hardest things that you can do as no matter how good the content is at the start you can often wonder why people are not reading your great posts and most people give up. This post will share some tips on how to build your audience from the very start and how to get a couple of hundred people reading and crucially sharing your content from day one.

Author of Are you sharing for the sake of it?

Are you sharing for the sake of it?

Posted on December 13th, 2009 by Lauren Fisher in Social Media

What is the value in sharing content and when does it become too much? There are now endless options for sharing content – almost too many. But what is the point in this? Is it actually helping you to reach new audiences? Making content shareable is something that has to be done smartly, not just for the sake of it.

Author of How To Tag Photos In Facebook Fan Pages

How To Tag Photos In Facebook Fan Pages

Posted on December 11th, 2009 by Lauren Fisher in facebook

Facebook fan pages are the perfect tool for brands to engage in social media and one of the most important tools on Facebook are photos aand more importantly tagging people in photos and allowing users to tag their own photos on Facebook fan pages. We are not going to get into the actual campaign that you are using on your fan page here but it is clear that if you can have users tagging themselves in photos it will increase the visibility.

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