As Foursquare announce their recent round of funding, we take a look at the business behind Foursquare and what they have done to create not only a successful service, but also a great business. They’re doing a lot of things right and there’s some great lessons in there that can be applied to nearly all business types!
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We have a problem with noise on the web, there is too much of it. I miss tons of content on Twitter and Facebook simply because I can’t spend my entire day there watching it stream past so the great links and content get lost in a sea of noise with people saying good morning [...]
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There is a titanic battle brewing between Facebook and Google that will probably start to become public over the next year. It started by Facebook getting a lot of attention over surpassing Google in terms of traffic but has increased this weekend with the news that Google seems to be working on an exact clone [...]
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At the European summit for measurement, 7 key principles were laid out for the global standard of measuring PR. Social media is identified as a key principle, so how does this charter apply to the way we measure social media overall?
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If you spent a large amount of your time online a few years ago it was pretty much a given that you would have a blog. It was one of the main ways of being social and talking to people within your interest group or niche. Recently with the advent of social technologies like Facebook [...]
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A look at what we’ve been up to since Niall’s been away in America! Enjoy the video 
We all know that mobile internet access is on the rise, but there are many people that don’t have mobile versions of their site, or wouldn’t know how to create one. Mobify Me is an easy to use site that’s completely free and usable even by non-tecchys like me! We give it the lowdown, and share a podcast that shows just you can create your site.
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We’re back! Welcome to the second episode of the Zesty Show. This week we’re talking about the death of email, indie bands on spotify, and whatever else happens to pop into our heads.
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There are some great Twitter tools available out there that give you free access to valuable Twitter stats. But is it worth paying for a separate Twitter analytics package on top of this? I’ve looked at the pros and cons of this, and examined one of the paid Twitter services available – Tweetmeme.
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Imagine if you could play monopoly in the real world with a location based service like Foursquare? Well very soon you will be able to with an app that is in development as we speak. The game will allow you to own venues and charge people who visit them virtual currency in a real world/geolocation mash up of monopoly that could be a huge hit for Foursquare.
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We wanted to try and expand this blog and offer some new features to it over the coming months so today we trial the first episode of The Zesty Show which is a short video featuring Tom, Fagan and Lauren talking about a couple of social media topics that have made the news in the past week. Let us know what you think about the new show and make any suggestions that you think can improve the show…
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A quick and easy (and completely unofficial) guide to Facebook’s guidelines regarding promotions and competitions. Intended as a quick guide to give you a few tips, not a replacement for the official Facebook channel of communication!
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