Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
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June 30th, 2010 by Lauren Fisher in foursquare

As Foursquare announce their recent round of funding, we take a look at the business behind Foursquare and what they have done to create not only a successful service, but also a great business. They’re doing a lot of things right and there’s some great lessons in there that can be applied to nearly all business types!

June 30th, 2010 by Niall Harbison in Social Media

We have a problem with noise on the web, there is too much of it. I miss tons of content on Twitter and Facebook simply because I can’t spend my entire day there watching it stream past so the great links and content get lost in a sea of noise with people saying good morning [...]

June 29th, 2010 by Niall Harbison in Google, facebook

There is a titanic battle brewing between Facebook and Google that will probably start to become public over the next year. It started by Facebook getting a lot of attention over surpassing Google in terms of traffic but has increased this weekend with the news that Google seems to be working on an exact clone [...]

June 29th, 2010 by Lauren Fisher in Social Media

At the European summit for measurement, 7 key principles were laid out for the global standard of measuring PR. Social media is identified as a key principle, so how does this charter apply to the way we measure social media overall?

June 27th, 2010 by Niall Harbison in Blogging

If you spent a large amount of your time online a few years ago it was pretty much a given that you would have a blog. It was one of the main ways of being social and talking to people within your interest group or niche. Recently with the advent of social technologies like Facebook [...]

June 27th, 2010 by Lauren Fisher in SZ news

A look at what we’ve been up to since Niall’s been away in America! Enjoy the video :)

June 26th, 2010 by Lauren Fisher in mobile

We all know that mobile internet access is on the rise, but there are many people that don’t have mobile versions of their site, or wouldn’t know how to create one. Mobify Me is an easy to use site that’s completely free and usable even by non-tecchys like me! We give it the lowdown, and share a podcast that shows just you can create your site.

June 25th, 2010 by Lauren Fisher in SZ news

We’re back! Welcome to the second episode of the Zesty Show. This week we’re talking about the death of email, indie bands on spotify, and whatever else happens to pop into our heads.

June 24th, 2010 by Lauren Fisher in Twitter

There are some great Twitter tools available out there that give you free access to valuable Twitter stats. But is it worth paying for a separate Twitter analytics package on top of this? I’ve looked at the pros and cons of this, and examined one of the paid Twitter services available – Tweetmeme.

June 22nd, 2010 by Niall Harbison in foursquare

Imagine if you could play monopoly in the real world with a location based service like Foursquare? Well very soon you will be able to with an app that is in development as we speak. The game will allow you to own venues and charge people who visit them virtual currency in a real world/geolocation mash up of monopoly that could be a huge hit for Foursquare.

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