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What The Hell Is Social Media?(Video)

What The Hell Is Social Media?(Video)

There are lots of videos being produced to try and explain what social media is but this one really does get all the key facts in to under 2 minutes of footage. You are not going to learn anything amazingly new from this video if you have been using social media for a couple of years but it really is a good example of something that you could show people (upper management for example) within your company if you wanted to try and get them to start using social media. Short and snappy video with all the key facts and numbers well summed up…

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Are we having fun yet?

Are we having fun yet?

Never forget that one of the massive benefits of social media is that you get to have fun. You get to take your branding and identify to completely new levels and engage with your users in a real way that gets them talking about you and, most importantly, remembering you.

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Why Do We All Suffer From Island Mentality?

Why Do We All Suffer From Island Mentality?

I am using an Irish example in this post but for those of you reading this in other parts of the world you will be able to apply your country, small village or city to this post with the same logic. Our business is based in Ireland. As I am sure you know Ireland is [...]

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A stunning new Irish blog

A stunning new Irish blog

There’s a brand new photography blog in Ireland, and it’s none other than our very own Sarah Kavanagh’s!

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How To Vastly Improve Your Twitter Stream

How To Vastly Improve Your Twitter Stream

Managing the people you follow on Twitter is not that easy and thanks to the way Twitter has been built it takes considerable effort to manage those people but there are a couple of tools that you can now use that will help you immensely. The key with Twitter is taking the time to build up your stream and tailor it to your own needs so as instead of having a load of useless waffle in there you have something that adds real value to you and constantly gives you the best information. Here is how to vastly improve your Twitter Stream…

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Is this the future of advertising?

Is this the future of advertising?

Could this be the future of advertising and the internet? An interesting look into the intrusion of brands and how intrusive they could be in our daily lives. It’s a scary looking future, that might not be so far from the truth.

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Why Social Media Will Hopefully Help Kill Micro Sites

Why Social Media Will Hopefully Help Kill Micro Sites

One of my biggest pet hates are micro sites as they seem to be used as a tool by brands and agencies all over the world to push out information about their products on a campaign basis rather than engaging with their fans and consumers on a longer ongoing basis. I just hate the way that most (There are some good examples but they are in the minority) micro sites focus on the length of a campaign and as soon as the campaign is over they become like big black holes that no longer have any use unlike social media which

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Excellent Coca Cola Social Media Strategy Presentation

Excellent Coca Cola Social Media Strategy Presentation

One of the smartest brands around and one of the quickest brands to embrace social media are Coca Cola and this presentation hits so many of the keys points that big brands need to be following around social media. The key areas are that you should treat Google as your homepage as that is where your consumers are looking for information around your product as well as the fact that you should be creating unique content to keep your fans engaged as well as looking at the bigger long term plan rather than thinking about campaigns. This is one presentation that is well worth having a look over…

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Carlsberg Don’t Do Offices…

Carlsberg Don’t Do Offices…

We have been growing pretty rapidly for the last couple of months and it was time to move out of the old cramped offices and find something a little more inspiring with a little bit more room for our new toys. The team here at Simply Zesty could not be more excited about our move and we will be inviting you all along for a party in the next couple of weeks as soon as we get settled and get the ping pong table worn in to the desired level and make sure we are all up to speed at playing on it so as no outsiders dare beat us…

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5 Improvements Facebook Can Make To Massively Increase Revenues In 2010

5 Improvements Facebook Can Make To Massively Increase Revenues In 2010

Facebook is fast becoming the main stop for brands wanting to spend money on social networks and it is doing a lot right to attract those brands but I feel that they could just be doing so much more and I wanted to identify 5 key areas where Facebook could improve if it wanted to increase it’s revenues in 2010. You would have to think that they have plans in place to change most of these problem areas but here are the 5 ways in which I would love to see Facebook improve…

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Will there ever be another Facebook?

Will there ever be another Facebook?

Facebook may just have reached the point where it’s difficult to see anything else coming along that’s going to have the same reach and rate of adoption. Facebook have cornered the market and we’re always hearing of new stats that cement its position. The future of social networking lies in the long-tail and this is where new sites can hope to gain new audiences.

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20 Social Media Blog Posts That Are Well Worth Bookmarking

20 Social Media Blog Posts That Are Well Worth Bookmarking

There are tons of social media blog posts and there is lots of noise around the topic at the moment so rather than highlight blogs that you should be reading we thought we would share 20 blog posts that are worth bookmarking. These are blog posts that act as either “go to” resources or inspiration that you can check in on when needed. I often find people (readers of this blog or friends) asking me for advice and rather than having to write long winded replies I usually just give them a link to one of these posts which all have great information written by the relevant expert. Here are my 20 social media blog posts that are worth bookmarking…

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