One of the most important things for most businesses to do is to generate publicity and coverage in the press. It can help with everything from sales to building your reputation and I wanted to share some of the tips that I have picked up over the last couple of years to help you get that coverage. There are a variety of tips here ranging from the good practice to the more original tips that have worked for me…
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Social TV is certainly something that is starting to become more popular and we wanted to look at the different options as no solution has really worked perfectly yet. Lots of different platforms and services have been working on getting our TV more social but nobody has really nailed it 100% just yet . Here are all the services that have been trying to crack social TV in the last year with some having more success than others…
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Business life and life in general can be very tough at times and with that in mind I just wanted to remind people that it is not what you do when things are going well that sets you apart from others but it is what you do when the chips are down and the odds against you that really sets you apart from the others. Make sure to pick yourself up of the canvas and get fighting when things are going badly…
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Golfer Tiger woods has been in a serious crash and we looked at the way the news was being consumed around the world in an instant through social media whereas the main news networks were nowhere to be seen. This demonstrates the massive shift there has been between old media and new media, a massive shift is under way…
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One of the questions that we get asked a lot is about adding video to your linkedin profile and how to go about it so we decided to do a quick demo. It is a bit of a roundabout way of doing it as we us Google Docs to get it in there using an iFrame but the end result as you can see form the picture is that you get video on your profile which really livens up the whle page and means that your profile will stand out to others more than people you are competing with. Follow our short video tip to see how to add video to your linkedin profile…
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We have been gearing up for our winter camp now for the last couple of months and it is only 5 days away and you have the last chance today to book your tickets for the event as we are down to the last handful. We have great speakers from across the social media landscape and they will be talking about social media and how it will affect brands in the future and what we all need to do now to position ourselves correctly. Read on to find out how to get the last of the cheap tickets now…
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For us in the social media industry there is always pressure to be at the top of your game, to know about every application and site out there and figure out a way to make this work for your clients. It can be tempting to jump on the latest bandwagon and try and work out [...]
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I was inspired by Stuff White People Like and thought I’d start a little list of ‘stuff people in new media like’. I’ve started with 10 and would love to know what you think should be on there! 1 Come dine with me 2 Coffee 3 Telling people how much coffee they’ve had/they need 4 [...]
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With all the buzz going on around Foursquare , I couldn’t wait for it to reach Dublin so I could try it out. When it did, I was a little disappointed. I haven’t found it to be overly ‘social’ as an application. It’s great to see what bars, restaurants etc.. people are in and read [...]
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On of the biggest brands in the world, IKEA, have just released a great video showing how they targeted users on Facebook by allowing users to tag themselves in photos to win prizes. The campaign was highly viral and had huge reach but we wanted to look at the way they packaged the coverage to make sure they got mainstream media coverage as well as an innovative user of social media. We share a couple of tips on how you can do the same with your business no matter how big or small you are…
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The latest buzzword on the social media circuit ‘SMO’ – social media optimisation, should die a speedy death before it makes it into the mainstream marketing circles. I’m constantly hearing people dropping this into conversations or talks “make sure your content is optimised for social media!” “social media optimisation is key to our service offering [...]
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Something that we get asked most about here by both people we work with professionally and readers of the blog who email us is how facebook fan pages work. We always get questions about FBML, the code behind Facebook fan pages, and even simple things like how to update fans so we decided to create 10 video tutorials to show you just how Facebook fan pages work. We cover everything from simple Facebook fan boxes to creating your own custom Facebook tabs…
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