Stephen Fry apparently quit Twitter tonight, citing unkindness and meanness for his reasons of departure. The outcome on one side shows support pouring in for Stephen Fry, asking him not to leave Twitter. Conversely, we are also seeing mob mentality, with abuse and slander being hurled at the tweeter @brumplum who is apparently the one responsible for the departure. The picture isn’t pretty and has shown a new side to Twitter.
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There are hundreds of ways to exploit social media to help your business or to build your personal brand but one that should stand head and shoulders above any other is the simplest of them all and has been around for as long as we have been on the planet….help other people. It sounds really really easy and you probably don’t even think itwarrants you reading the rest of this post but if you stop and think about it for a second do you really help others? Do you consistently go out of your way to help others and put their needs above yours?
Let me let you in on a little social media secret…Helping others is the key and any work you put in to help others will come back to help you in the long run 10 times over. The beauty in this day and age is that it is so easy to help others through social media now. You just have to want to.
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Welcome to the third social media roundup, easing you into the weekend with all that’s been happening in the world of social media this week.
The World Goes Twitter List Crazy
We all thought that twitter couldn’t get much bigger but this week users across the world started to have Twitter lists added to their profiles. Forget about followers as a whole new way of measuring popularity was introduced and people are desperately trying to scramble around to see how many lists they now appear on. Have you made your list yet?
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Social media has been widely adopted by individual users all over the world but companies and large corporations have been more wary to use the tools that are available to them. There are a bunch of great services, most of which are free, that can be used to communicate and collaborate internally.
The opportunity for large companies to adopt these tools is there at the moment but the transition period will probably take longer than with individual users but hopefully this list of some basic tools will help you out with making a start within your company or organization…
Building a really great Facebook page is only half the battle because once you have a great site with great content you will of course need to get some fans along to the Facebook page and interacting with your business or brand. The best way to get Facebook fans is of course to create good content, keep the page updated on a regular basis and interact with your fans but we wanted to share some quick wins here on how to get you started with a decent sized fan base.
If you have a business and a serious about getting some fans on your Facebook page and getting social then these 8 tips will help you out and get you started…
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Yesterday saw the third Measurement Camp in Dublin, with attendees from a variety of backgrounds contributing to some great discussion on the central issue of how you measure social media. Phil Macartney from Bebo presented the example of a Coca Cola campaign to demonstrate how they might measure a campaign on Bebo. You can see [...]
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Today we are announcing Winter Camp which is all about “The Future Of Social Media” and will have top Irish and international speakers. We wanted to create an event that would help brands and companies look into the future and see how industry experts see the market moving and how we should all be positioning ourselves.
The conference will cover the future of the social media landscape and how audience behaviours are changing ; the future of search and the future of Facebook ; brands of the future, looking at how businesses will change to utilise social network tools and how digital communication is affecting the physical structure of businesses ; the future of mobile, looking at the future of handsets and mobile devices and how the consumption of content will change.
We are also releasing 10 early bird tickets for the conference today which will be sold on a first come first served basis, check out the post for more info…
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You probably want to grow the readership on your blog, the majority of people do. There are a lot of different ways to do this including SEO, writing great content, building community and using social media but one that most people overlook is guest blogging. So the idea is simple…you write posts for other blogs that are in your niche and expose your writing and ideas to a whole new audience. You can create the best blog content in the world but if people don’t get to read that content it can become frustrating. You can see how we post guest articles on other sites like Lauren writing on Mashable and me writing on Rotorblog, these are both well established successful blogs in our own niche with substantial traffic.
So how do you get started? Well just like writing great content for our own blog it is hard work. Here are our list of tips for guest blogging and how you should go about it…
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Remember when people were desperately trying to get links on other blogs sidebars? Or trying to get as many fans as possible on Myspace? Or trying to get to 100 fans to claim their Facebook vanity URL? The race is just about to start again and the latest object of people’s desire? Twitter lists.
For those of you not familiar with Twitter lists they are a new feature that Twitter are releasing on to the site that allows users to create their own lists of people they like. So I can group “top techies” or “great chefs” and others can see these lists and choose to follow people on the lists. The big problem with all this…Twitter decided toshow just how many lists people are on public on all profiles.
There is always some sort of race on in social media and the latest one that will inevitably kick off is the race to appear on as many lists as possible. People will soon forget all about the race to get the most followers and the people who spent hours of time manually adding followers or writing scripts will now move on to trying to get themselves on to as many lists as possible.
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This afternoon I attended the press launch of the New Facebook HQ for their European and North African operations on Hanover Quay in Dublin with Tanaiste Mary Coughlan, director of online operations Colm Long and Facebook CFO David Ebersman.
The company was announcing the creation of double the amount of jobs it had initally intended to bring here and Colm Long said the main reason for that was “the accelartion in growth from 100 million users at the start of the year to the 300 million who use the service today”.
Ebersman claimed that “Facebook was still a very small company with only 750 employees but that it was growing rapidly and broadening it’s usser base”. Jobs to be created at the Dublin HQ include Sales, HR, Finance and “some engineering”.
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We all know just how important it is for businesses to protect their identity online and one of the most effective ways of doing that is controlling what people find when they search for your company or even for you as a person. You may not always be able to control it 100% (as you can see from this search negative results will always appear in some format) but there are some good practices that you can put in place so as people get a good first impression when they search for you on Google. Here are our 5 tips for controlling your image online…
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I read a couple of really top posts recently about SEO (here and here) and it got me to thinking about it’s importance. The guys were talking about building something so remarkable that people would come and use it no matter what and that the cream would rise to the top. I love this idea and agree with it to a large extent but it just doesn’t work like that. Not everybody has the ability to build truly outstanding products or services.
Lets compare it to the real world. SEO is very much like traditional maketing. There are really nice innovative, subtile ways to market yourself and there are more annoying yet effective methods such as leaflet drops, telemarketing, TV advertising and various others.
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