A company blog is a great way to engage with your customers and give your brand a personality. Your blog is your channel to your consumers and we don’t want to suggest that there should be rules on how you communicate. It’s your voice after all and you know your customers best! If you feel [...]
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When you’re first getting involved with online, it can be very easy to try and be everywhere at once. There are hundreds of thousands of new sites launching every day and it can be very tempting to try out every new service that looks remotely relevant or interesting to you. At the time you’re probably [...]
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We’ve put together a few examples that show you some Irish companies that are getting it *right* online. In most of the examples we’ve chosen, we’ve highlighted one channel as a good example, this doesn’t represent all of their online marketing. Getting it right on Facebook Barry’s Tea decided to target a youth audience and [...]
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News spreads fast online. The rise of social networking has led to users not only consuming the news in new ways, but also distributing it. Social bookmarking sites such as digg , delicious and stumbleupon have allowed users to save the content they like online and to share this within their local community. It can [...]
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Photo owned by Darren Hester A bit of an epic post, but bear with us! There is some debate in the industry at the moment, as to how you can effectively measure social media campaigns. The difficulty arises with the fact that you’re engaging someone in a conversation and numbers don’t tell the whole story. [...]
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Bloggers are becoming increasingly influential and respected both offline and online and engaging with them can form a key part of your social media campaign. Bloggers aren’t (generally) tied to organisations though and they’re not there to promote your brand. Targeting bloggers requires a completely different strategy to targeting publications through a press release for [...]
Read More …Who owns your web presence? When you’re starting to build your brand online, it’s important that you own all the areas that should be your ‘virtual real estate’. If someone goes into youtube looking for your videos are they likely to find anything? If people are actively searching for you online, you should make it [...]
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Ryanair have been caught in a PR storm this week and it all started with a humble blog post. Irish blogger Jason Roe, stumbled upon a glitch that meant the tickets he was buying went down to 0.00 (he didn’t actually go through to book the tickets). Ryanair staff decided to get involved and comment [...]
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The chances are you’ve probably seen and heard a lot of coverage about Twitter in the media lately, due to the recent influx of celebrities to the micro-blogging site. You might have also seen our very own Niall Harbison featured in the Times Online, where he reveals how he gets in touch with his (ahem) [...]
Read More …A lot of companies realize that they need to be involved in social media and talking to their customers but they are not sure exactly how to go about it and what exactly those tools are. We could give you a thousand definitions of social media, but the chances are you’ll be left with more [...]
Read More …We’re still very new and we want this blog to be a place to keep you updated with the latest news from the world of social media, as well as news from the Simply Zesty offices from day one to world domination! We’ll also post the odd fun link that we think you’ll enjoy. Our [...]
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